When I first brought home this Biscoff Spread to try, my husband was a little skeptical about the taste. He had a spoonful and didn't think much of it. Then later on I offered him some on bread and he thought that tasted better. Next thing I know he has a new favorite snack...Biscoff and Marshmallow Fluff Sandwich. He found the fluff in the pantry and decided to experiment. I think he found himself a winner. I tasted it and by golly, it is good. Needless to say, the jar of Biscoff is almost empty and I didn't even get to try any recipes yet. Guess I will just have to go out and buy another.